Famous+Photographer

=**__Jerry Avenaim__**= Jerry Avenaim was born and raised in Chicago, Illinois by his Egyptian native parents. The first camera Jerry used as a teenager was a 35mm Exakta that his father bought him from Paris. His first job in photography was at age nineteen when he became the assistant for the photographer Patrick Demarcheller. In 1985, Avenaim received his first individual assignment to photograph supermodel Cindy Crawford for Italian Vogue. He then moved to Milan where he continued to work for Italian Vogue. In 1992, Jerry moved to Los Angeles where he still lives today, and began to shoot celebrities. He had a great respect for celebrities and their work and enjoyed shooting them. Some of Avenaim's photographs have been in Vogue, GQ, Glamour, Vanity Fair, and Newsweek. He originally shot fashion photography, and then moved onto portrait photography mainly of celebrities because he liked to capture the emotion and personality of the celebrities in his photographs. Some of the celebrities he has shot include Halle Berry, Helen Hunt, Jeff Bridges, Mel Gibson, Phil McGraw, Angela Bassett, Patricia Arquette, Brooke Shields, and Julia Roberts. His photo of Halle Berry was named Picture of the Year by People magazine in 2003. He also shoots photos for advertisements such as Guess, Diesel, McDonalds, Phat Farm, and Warner Bros. Avenaim has also appeared as himself on America's Next Top Model, Germany's Next Top Model, and Dr. Phil. Avenaim was rewarded with American Photographer New Faces award in 1988 and Kodak Icon Award in 2005. Jerry Avenaim has also written the books //Naked Truth// and //One Mile Radius// which show how passionate he is about photography.

In the Diesel advertisement, the design principle used is triangles. Simple and single point is also apparent in the advertisement. In the People magazine cover of Halle Berry, simple and single point is also present. The photo of Jeff Bridges is simple and single point as well. It is apparent in these three photos alone that Jerry Avenaim enjoys to take simple pictures without clutter. In the fourth photo, colour space is a design principle that is used because the vibrant red colour pops out against the girl's dark skin. In the last photo of America Ferrera, depth of field is present because the beach behind her is out of focus. These five pictures are a good representation of Jerry Avenaim's work because his main passion is taking portrait and fashion photos and these five pictures resemble that. In all of these photos, the lighting appears to be artificial to make the people look as if they are glowing. Jerry Avenaim's pictures always put people in a good light to make them look bright.

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